My journey to Stronger At Any Age
Welcome to Strong At Any Age. My name is Brent Hicks and I am 62 years old. My story began not with a business plan, but with a personal quest for strength and clarity in midlife. Discover why we believe strength doesn't expire, and how we're empowering adults over 45 to move with confidence, not fear.
From frustration to understanding
In my 50s, I faced a familiar challenge: the training methods I’d used for years just weren't working anymore. Pushing harder led to aches, not gains. I was tired of starting over, confused by conflicting advice, and frustrated by a body that seemed to have new rules. Strong At Any Age was born from this personal struggle—a realization that something had to change, not just for me, but for many others like me.
Evolving a strength training philosophy
My approach is shaped by a core belief: fitness isn't failing you; traditional fitness is failing adults as they age. I advocate for strength training that supports your joints, focusing on consistency and smart progressions rather than extremes. Aging isn't the problem; outdated training rules are. I want to empower you to listen to your body, build stability, and gain confidence through manageable, flexible workouts.
Beyond strength: confidence and community
More than just building physical strength, Strong At Any Age aims to cultivate a profound sense of ease and trust within your own body. We want to lift the quiet anxiety many adults carry about getting hurt or doing things "wrong." Here, you'll find a supportive community and permission to train at your own pace, adjusting without guilt. Our goal is for you to feel more capable, calmer, and truly in control of your well-being.
"Strength doesn't expire, but the way we train must evolve. It’s about building a foundation for a stronger, more confident future."
The Strong At Any Age philosophy